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AI integration and the ways in which AI generates real value are not new. They have been built, tested, and refined over the last 80 years — and the fundamentals are not changing anytime soon.   That statement may rustle a few feathers, particularly among newcomers and start-ups positioning AI as entirely uncharted territory or as a means of wholesale human replacement. History tells a different story. AI has been embedded in business processes since the mid-20th century, and

Welcome! Plum Tree Solutions is now open and taking clients globally! (Wahoo) If you have any ambitions to use your data to the highest of it's capacity, get in contact for a free and impartial call to discuss how data, AI and decision solutions could help you reach your 2026 goals. As a boutique AI, ML & Decision Science consultancy, we can deliver bespoke solutions for your business at a competitive cost. With globally leading expertise in Revenue Management & Price Optimis